Marcela Cruz
Marcela Cruz
Marcela Cruz is a rising R&B artist with a powerhouse voice and magnetic stage presence. With a new single on the way, she wanted more than a release—she wanted a moment. We delivered a full-stack rollout strategy that made sure Boston was paying attention.
The Challenge
The Challenge
With limited funds and a short timeline, we had to stretch every dollar for maximum return. That meant using each production day, location, and opportunity to generate multiple types of content, create narrative cohesion, and drive results across video, press, social, radio, and live events.
With limited funds and a short timeline, we had to stretch every dollar for maximum return. That meant using each production day, location, and opportunity to generate multiple types of content, create narrative cohesion, and drive results across video, press, social, radio, and live events.
The Challenge
With limited funds and a short timeline, we had to stretch every dollar for maximum return. That meant using each production day, location, and opportunity to generate multiple types of content, create narrative cohesion, and drive results across video, press, social, radio, and live events.
What We Did
What We Did
This wasn’t just a video shoot—it was a multi-platform content ecosystem designed to tell one cohesive story and build momentum.
Produced the official music video, plus a performance clip.
Shot behind-the-scenes photo and video content during production to extend the life and use of every setup.
Prepped and pitched local radio DJs with the single pre-release—resulting in on-air play across multiple stations.
Captured content from open mic performances around Boston leading up to the release to build grassroots buzz.
Coordinated and documented her singing the National Anthem at Fenway Park, creating a BTS mini-doc to give fans a personal look at a career milestone. Watch Here
Cut together a blooper reel and fun BTS clips to humanize her and increase audience connection.
Secured press coverage in Dig Boston, the city’s leading alt-weekly arts publication.
Delivered a release schedule and content calendar to ensure every asset landed with intention.
This wasn’t just a video shoot—it was a multi-platform content ecosystem designed to tell one cohesive story and build momentum.
Produced the official music video, plus a performance clip.
Shot behind-the-scenes photo and video content during production to extend the life and use of every setup.
Prepped and pitched local radio DJs with the single pre-release—resulting in on-air play across multiple stations.
Captured content from open mic performances around Boston leading up to the release to build grassroots buzz.
Coordinated and documented her singing the National Anthem at Fenway Park, creating a BTS mini-doc to give fans a personal look at a career milestone. Watch Here
Cut together a blooper reel and fun BTS clips to humanize her and increase audience connection.
Secured press coverage in Dig Boston, the city’s leading alt-weekly arts publication.
Delivered a release schedule and content calendar to ensure every asset landed with intention.
What We Did
This wasn’t just a video shoot—it was a multi-platform content ecosystem designed to tell one cohesive story and build momentum.
Produced the official music video, plus a performance clip.
Shot behind-the-scenes photo and video content during production to extend the life and use of every setup.
Prepped and pitched local radio DJs with the single pre-release—resulting in on-air play across multiple stations.
Captured content from open mic performances around Boston leading up to the release to build grassroots buzz.
Coordinated and documented her singing the National Anthem at Fenway Park, creating a BTS mini-doc to give fans a personal look at a career milestone. Watch Here
Cut together a blooper reel and fun BTS clips to humanize her and increase audience connection.
Secured press coverage in Dig Boston, the city’s leading alt-weekly arts publication.
Delivered a release schedule and content calendar to ensure every asset landed with intention.
The Results
The Results
5,000+ views on the music video across platforms
10,000+ organic streams of the single across platforms
Radio airplay across Boston-area stations
Secured the cover of Dig Boston
500+ new followers across socials
Increased bookings and buzz locally
5,000+ views on the music video across platforms
10,000+ organic streams of the single across platforms
Radio airplay across Boston-area stations
Secured the cover of Dig Boston
500+ new followers across socials
Increased bookings and buzz locally
The Results
5,000+ views on the music video across platforms
10,000+ organic streams of the single across platforms
Radio airplay across Boston-area stations
Secured the cover of Dig Boston
500+ new followers across socials
Increased bookings and buzz locally
Impact at a Glance
Impact at a Glance
13,000+ Music Video Views
10,000+ Organic Streams
500+ New Followers
1 Press Feature in Boston’s premier art magazine
1 Historic Anthem Performance at Fenway Park
From stadium lights to studio lights, we made sure Marcela’s moment was captured, amplified, and unforgettable.
13,000+ Music Video Views
10,000+ Organic Streams
500+ New Followers
1 Press Feature in Boston’s premier art magazine
1 Historic Anthem Performance at Fenway Park
From stadium lights to studio lights, we made sure Marcela’s moment was captured, amplified, and unforgettable.
Impact at a Glance
13,000+ Music Video Views
10,000+ Organic Streams
500+ New Followers
1 Press Feature in Boston’s premier art magazine
1 Historic Anthem Performance at Fenway Park
From stadium lights to studio lights, we made sure Marcela’s moment was captured, amplified, and unforgettable.
More Works More Works
More Works More Works
Leo The Kind
Management, Marketing, Branding, Photo, Video
2019-2022
2019-2022
Leo The Kind
Management, Marketing, Branding, Photo, Video
2019-2022
2019-2022
Leo The Kind
Management, Marketing, Branding, Photo, Video
2019-2022
2019-2022
Leo The Kind
Management, Marketing, Branding, Photo, Video
2019-2022
2019-2022
Lupe Fiasco
Photo
2023
2023
Lupe Fiasco
Photo
2023
2023
Lupe Fiasco
Photo
2023
2023
Lupe Fiasco
Photo
2023
2023
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©2025 LOCAL MINDED MEDIA
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