Leo The Kind
Leo The Kind
Leo The Kind is a genre-bending musical prodigy from Boston. A multi-instrumentalist, singer, songwriter, producer, and engineer—Leo is the full package. He had the talent, the catalog, and the drive. What he needed was a brand and system to match.
Challenge
Challenge
The music industry is one of the most saturated and difficult markets to break through. Leo had the sound but lacked cohesive branding, structure, and visibility. Then, right as we were prepping a tour to support his spring and summer EPs, COVID hit—and every traditional promotional path disappeared overnight.
The music industry is one of the most saturated and difficult markets to break through. Leo had the sound but lacked cohesive branding, structure, and visibility. Then, right as we were prepping a tour to support his spring and summer EPs, COVID hit—and every traditional promotional path disappeared overnight.
Challenge
The music industry is one of the most saturated and difficult markets to break through. Leo had the sound but lacked cohesive branding, structure, and visibility. Then, right as we were prepping a tour to support his spring and summer EPs, COVID hit—and every traditional promotional path disappeared overnight.
What We Did
What We Did
We started by defining Leo’s brand from the inside out—his values, tone, aesthetic, and sound—creating a brand guide that every future collaborator could align with.
Then we built a system of content creation, strategy, and publishing:
Performances at home
Music-making tutorials
Behind-the-scenes footage
Personality-driven pieces that pulled back the curtain
This content did the work a tour couldn’t: it built trust, expanded his reach, and created a direct connection with fans. We paired it with social strategy, targeted ads, earned media, and web presence—all designed to grow audience, increase streams, and attract label attention.
We started by defining Leo’s brand from the inside out—his values, tone, aesthetic, and sound—creating a brand guide that every future collaborator could align with.
Then we built a system of content creation, strategy, and publishing:
Performances at home
Music-making tutorials
Behind-the-scenes footage
Personality-driven pieces that pulled back the curtain
This content did the work a tour couldn’t: it built trust, expanded his reach, and created a direct connection with fans. We paired it with social strategy, targeted ads, earned media, and web presence—all designed to grow audience, increase streams, and attract label attention.
What We Did
We started by defining Leo’s brand from the inside out—his values, tone, aesthetic, and sound—creating a brand guide that every future collaborator could align with.
Then we built a system of content creation, strategy, and publishing:
Performances at home
Music-making tutorials
Behind-the-scenes footage
Personality-driven pieces that pulled back the curtain
This content did the work a tour couldn’t: it built trust, expanded his reach, and created a direct connection with fans. We paired it with social strategy, targeted ads, earned media, and web presence—all designed to grow audience, increase streams, and attract label attention.
The Results
The Results
500,000+ streams of his post-signing EP
40,000+ monthly listeners on his back catalog
+23,000 new Instagram followers
Brand consistency across all platforms
Signed to Republic Records, home to Drake, Ariana Grande, and Post Malone
Positioned as a music thought leader through educational content and influence
500,000+ streams of his post-signing EP
40,000+ monthly listeners on his back catalog
+23,000 new Instagram followers
Brand consistency across all platforms
Signed to Republic Records, home to Drake, Ariana Grande, and Post Malone
Positioned as a music thought leader through educational content and influence
The Results
500,000+ streams of his post-signing EP
40,000+ monthly listeners on his back catalog
+23,000 new Instagram followers
Brand consistency across all platforms
Signed to Republic Records, home to Drake, Ariana Grande, and Post Malone
Positioned as a music thought leader through educational content and influence
Impact at a Glance
Impact at a Glance
309K+ Likes, Tweets & Shares
12M+ Total Impressions
21,549 New Followers
Leo now stands alongside major-label artists, with contacts, relationships, brand and system strong enough to sustain and scale with him—no matter where his career goes.
309K+ Likes, Tweets & Shares
12M+ Total Impressions
21,549 New Followers
Leo now stands alongside major-label artists, with contacts, relationships, brand and system strong enough to sustain and scale with him—no matter where his career goes.
Impact at a Glance
309K+ Likes, Tweets & Shares
12M+ Total Impressions
21,549 New Followers
Leo now stands alongside major-label artists, with contacts, relationships, brand and system strong enough to sustain and scale with him—no matter where his career goes.
More Works More Works
More Works More Works
Marcela Cruz
Photo, Music Video
2020
2020
Marcela Cruz
Photo, Music Video
2020
2020
Marcela Cruz
Photo, Music Video
2020
2020
Marcela Cruz
Photo, Music Video
2020
2020
Day Won
Photo, Video, Marketing
2018-Present
2018-Present
Day Won
Photo, Video, Marketing
2018-Present
2018-Present
Day Won
Photo, Video, Marketing
2018-Present
2018-Present
Day Won
Photo, Video, Marketing
2018-Present
2018-Present
©2025 LOCAL MINDED MEDIA
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©2025 LOCAL MINDED MEDIA
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