Day Won
Day Won
Day Won is more than a music crew—it’s a brotherhood. Made up of Chay, Gordo Cachedro, Illyel Bicsby, and many more, the group came together with a shared mission: make meaningful music, build their fanbase organically, and create visuals that reflect the life they live and the people they ride for. Every member brought something different to the table—and together, they built something real.
The Challenge
The Challenge
Breaking through in Los Angeles—arguably the most saturated music market in the world—requires more than talent. It takes consistency, clarity, and creative infrastructure. Day Won had the sound and the message, but needed a cohesive strategy, brand identity, and system for telling their story over time—without blowing the budget.
Breaking through in Los Angeles—arguably the most saturated music market in the world—requires more than talent. It takes consistency, clarity, and creative infrastructure. Day Won had the sound and the message, but needed a cohesive strategy, brand identity, and system for telling their story over time—without blowing the budget.
The Challenge
Breaking through in Los Angeles—arguably the most saturated music market in the world—requires more than talent. It takes consistency, clarity, and creative infrastructure. Day Won had the sound and the message, but needed a cohesive strategy, brand identity, and system for telling their story over time—without blowing the budget.
What We Did
What We Did
Over two years and across three major projects, we worked with Day Won to develop their sound, look, and storytelling ecosystem. From Chay’s journal-like solo drops to collaborative bangers with Gordo and Illyel, we made sure everything fed into the bigger picture of building a recognizable, trusted, and respected brand.
Branding + Creative Direction for the collective and each individual artist to ensure alignment while allowing uniqueness
Shot and produced 10+ music videos, each intentionally crafted to reflect their story, crew dynamics, and growth
Captured content during every shoot, including BTS clips, photos, and microcontent to maximize budget and usage
Developed a long-term rollout strategy, combining video releases, singles, and targeted ads to feed fan interest
Created a visual universe fans could step into—familiar, honest, and consistent across all touchpoints
Built a vibe that matched their music: chill, rooted in loyalty, and focused on taking care of your people
Showcased collaboration, helping each artist grow their own profile while lifting up the Day Won name as a whole
Over two years and across three major projects, we worked with Day Won to develop their sound, look, and storytelling ecosystem. From Chay’s journal-like solo drops to collaborative bangers with Gordo and Illyel, we made sure everything fed into the bigger picture of building a recognizable, trusted, and respected brand.
Branding + Creative Direction for the collective and each individual artist to ensure alignment while allowing uniqueness
Shot and produced 10+ music videos, each intentionally crafted to reflect their story, crew dynamics, and growth
Captured content during every shoot, including BTS clips, photos, and microcontent to maximize budget and usage
Developed a long-term rollout strategy, combining video releases, singles, and targeted ads to feed fan interest
Created a visual universe fans could step into—familiar, honest, and consistent across all touchpoints
Built a vibe that matched their music: chill, rooted in loyalty, and focused on taking care of your people
Showcased collaboration, helping each artist grow their own profile while lifting up the Day Won name as a whole
What We Did
Over two years and across three major projects, we worked with Day Won to develop their sound, look, and storytelling ecosystem. From Chay’s journal-like solo drops to collaborative bangers with Gordo and Illyel, we made sure everything fed into the bigger picture of building a recognizable, trusted, and respected brand.
Branding + Creative Direction for the collective and each individual artist to ensure alignment while allowing uniqueness
Shot and produced 10+ music videos, each intentionally crafted to reflect their story, crew dynamics, and growth
Captured content during every shoot, including BTS clips, photos, and microcontent to maximize budget and usage
Developed a long-term rollout strategy, combining video releases, singles, and targeted ads to feed fan interest
Created a visual universe fans could step into—familiar, honest, and consistent across all touchpoints
Built a vibe that matched their music: chill, rooted in loyalty, and focused on taking care of your people
Showcased collaboration, helping each artist grow their own profile while lifting up the Day Won name as a whole
The Results
The Results
150,000+ organic YouTube views across the collective's video catalog
Hundreds of thousands of streams connected to the video drops
Consistent fanbase growth, with every new release generating more buzz and anticipation
Established credibility in the LA underground music scene
Secured a major performance opportunity with Bone Thugs-n-Harmony, solidifying Day Won’s presence as one of LA’s up and coming crews
150,000+ organic YouTube views across the collective's video catalog
Hundreds of thousands of streams connected to the video drops
Consistent fanbase growth, with every new release generating more buzz and anticipation
Established credibility in the LA underground music scene
Secured a major performance opportunity with Bone Thugs-n-Harmony, solidifying Day Won’s presence as one of LA’s up and coming crews
The Results
150,000+ organic YouTube views across the collective's video catalog
Hundreds of thousands of streams connected to the video drops
Consistent fanbase growth, with every new release generating more buzz and anticipation
Established credibility in the LA underground music scene
Secured a major performance opportunity with Bone Thugs-n-Harmony, solidifying Day Won’s presence as one of LA’s up and coming crews
Impact at a Glance
Impact at a Glance
10+ Official Music Videos, each with 5K+ views
150,000+ YouTube Views (organic)
100K+ Streams tied to visuals
1 Collaborative Brand Identity across Chay, Gordo, and Illyel
Countless Pieces of Content (BTS, bloopers, clips, stills) that extended each release’s impact
Performance Slots with legacy acts like Bone Thugs-n-Harmony
A Loyal Following built on authenticity and shared growth
From the ground up, we helped shape not just an artist—but a movement. And they’re just getting started.
10+ Official Music Videos, each with 5K+ views
150,000+ YouTube Views (organic)
100K+ Streams tied to visuals
1 Collaborative Brand Identity across Chay, Gordo, and Illyel
Countless Pieces of Content (BTS, bloopers, clips, stills) that extended each release’s impact
Performance Slots with legacy acts like Bone Thugs-n-Harmony
A Loyal Following built on authenticity and shared growth
From the ground up, we helped shape not just an artist—but a movement. And they’re just getting started.
Impact at a Glance
10+ Official Music Videos, each with 5K+ views
150,000+ YouTube Views (organic)
100K+ Streams tied to visuals
1 Collaborative Brand Identity across Chay, Gordo, and Illyel
Countless Pieces of Content (BTS, bloopers, clips, stills) that extended each release’s impact
Performance Slots with legacy acts like Bone Thugs-n-Harmony
A Loyal Following built on authenticity and shared growth
From the ground up, we helped shape not just an artist—but a movement. And they’re just getting started.
More Works More Works
More Works More Works
Muyinza
Creative Direction, Photo, Video,Marketing
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Muyinza
Creative Direction, Photo, Video,Marketing
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Muyinza
Creative Direction, Photo, Video,Marketing
2024
2024
Muyinza
Creative Direction, Photo, Video,Marketing
2024
2024
Cliff Notez
Photo
2019
2019
Cliff Notez
Photo
2019
2019
Cliff Notez
Photo
2019
2019
Cliff Notez
Photo
2019
2019
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©2025 LOCAL MINDED MEDIA
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