Lupe Fiasco
Lupe Fiasco
The City of Boston launched an inaugural music showcase put together by Boston Cannabis Week—an ambitious cultural event featuring major national acts and local legends alike, with a goal to create something lasting. Lupe Fiasco headlined the night, marking a powerful beginning for what the city hopes will become an annual tradition.
The Ask:
We were brought in to capture the essence of the event from the inside—shooting performance and documentary-style photography that could be used to promote the inaugural showcase and serve as the visual foundation for years to come. The goal was not just to capture Lupe, but to document the moment Boston set a new tone for music, community, and culture.
The Challenge
The Challenge
This wasn’t a small club show—it was a city-backed event with big artists involved, high expectations, and limited time. We needed to move fast, work with the lighting, and deliver images that were immediately usable across press, social media, and city platforms. No second chances, no retakes—just real moments, captured right.
This wasn’t a small club show—it was a city-backed event with big artists involved, high expectations, and limited time. We needed to move fast, work with the lighting, and deliver images that were immediately usable across press, social media, and city platforms. No second chances, no retakes—just real moments, captured right.
The Challenge
This wasn’t a small club show—it was a city-backed event with big artists involved, high expectations, and limited time. We needed to move fast, work with the lighting, and deliver images that were immediately usable across press, social media, and city platforms. No second chances, no retakes—just real moments, captured right.
What We Did
What We Did
Shot live performance coverage of Lupe Fiasco and other key performers, capturing emotion, energy, and atmosphere
Delivered press-ready images within 48 hours for immediate promotional use
Captured crowd, context, and behind-the-scenes imagery to tell the full story of the inaugural event
Helped set the tone for the event's visual identity, giving organizers a high-quality photo asset base to use across platforms
Generated buzz and credibility through polished visuals that got picked up by local outlets and sponsors
Laid the visual foundation for what the City of Boston aims to turn into a landmark annual music event
Shot live performance coverage of Lupe Fiasco and other key performers, capturing emotion, energy, and atmosphere
Delivered press-ready images within 48 hours for immediate promotional use
Captured crowd, context, and behind-the-scenes imagery to tell the full story of the inaugural event
Helped set the tone for the event's visual identity, giving organizers a high-quality photo asset base to use across platforms
Generated buzz and credibility through polished visuals that got picked up by local outlets and sponsors
Laid the visual foundation for what the City of Boston aims to turn into a landmark annual music event
What We Did
Shot live performance coverage of Lupe Fiasco and other key performers, capturing emotion, energy, and atmosphere
Delivered press-ready images within 48 hours for immediate promotional use
Captured crowd, context, and behind-the-scenes imagery to tell the full story of the inaugural event
Helped set the tone for the event's visual identity, giving organizers a high-quality photo asset base to use across platforms
Generated buzz and credibility through polished visuals that got picked up by local outlets and sponsors
Laid the visual foundation for what the City of Boston aims to turn into a landmark annual music event
The Results
The Results
Final images used across city marketing and press materials
Kickstarted a visual archive for future editions of the event
Captured one of the key photos used in the city’s initial promotional push post-show
Established trusted relationship with the city and event organizers for future cultural projects
Final images used across city marketing and press materials
Kickstarted a visual archive for future editions of the event
Captured one of the key photos used in the city’s initial promotional push post-show
Established trusted relationship with the city and event organizers for future cultural projects
The Results
Final images used across city marketing and press materials
Kickstarted a visual archive for future editions of the event
Captured one of the key photos used in the city’s initial promotional push post-show
Established trusted relationship with the city and event organizers for future cultural projects
Impact at a Glance
Impact at a Glance
1 Iconic Performance
1 Citywide Launch Event
Dozens of Press-Ready Images Delivered
1 Visual Narrative That Helped Solidify the Event’s Future
1 Artist's Legacy, Captured in Real Time
1 Iconic Performance
1 Citywide Launch Event
Dozens of Press-Ready Images Delivered
1 Visual Narrative That Helped Solidify the Event’s Future
1 Artist's Legacy, Captured in Real Time
Impact at a Glance
1 Iconic Performance
1 Citywide Launch Event
Dozens of Press-Ready Images Delivered
1 Visual Narrative That Helped Solidify the Event’s Future
1 Artist's Legacy, Captured in Real Time
More Works More Works
More Works More Works
Day Won
Photo, Video, Marketing
2019-Present
2019-Present
Day Won
Photo, Video, Marketing
2019-Present
2019-Present
Day Won
Photo, Video, Marketing
2019-Present
2019-Present
Day Won
Photo, Video, Marketing
2019-Present
2019-Present
Marcela Cruz
Video, Photo, Marketing
2019
2019
Marcela Cruz
Video, Photo, Marketing
2019
2019
Marcela Cruz
Video, Photo, Marketing
2019
2019
Marcela Cruz
Video, Photo, Marketing
2019
2019
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©2025 LOCAL MINDED MEDIA
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